Manifesto

Your physical business already exists.
Your digital building is missing.

Having Facebook is not having presence. It is renting a stall from the most expensive landlord in town. Here is why a site of your own changes the game.

Three honest arguments

On networks, you rent. On your site, you own.

A social network can take your content down without warning. It can change the algorithm and make you invisible. Your site never kicks you out — because it is yours.

A page lasts. An ad ends.

A newspaper ad lives 24 hours. A mention on Instagram, 12. Your site is always there, findable on Google, open to the public while your business is closed.

Trust is seen.

A clean storefront on a main avenue builds trust without saying a word. So does a solid site: it says "this is serious" before reading anything.

Cost comparison · Mexico, 2025

What you pay for visibility — and how long it lasts.

ChannelCostLastsReach

Local newspaper ad$400 – $3,0001 dayLocal · paper

Billboard (1 month)$6,000 – $25,00030 daysLocal · drive-by

Flyers (1,000)$200 – $8001 weekHyperlocal

Facebook Ads (1 month)$1,500 – $8,000While payingTargeted

Approximate figures in MXN based on public quote tools (Publisitios, MG Offset, MacP, 360imprimir, Mercado Libre) and typical Meta ad ranges for SMBs. Your real cost will depend on city, location and season.

Myths I hear often

"Why a site if I already have Facebook."

Because Facebook is not yours. It is someone else, who can change rules, suspend your account, take a post down. Your site never does that, because it is you.

"Nobody visits websites anymore."

People visit when they Google, when a customer recommends, when they check your menu before coming. What they stopped doing is read the yellow pages — and a site, precisely, is the replacement.

"It is too expensive."

A site costs what two billboards do for a month. And lasts years. The right question is not whether it is expensive — it is how much it costs to not have it.

Your business deserves its building.

Let us talk. Tell me what your business does and I show you what site fits.